In 2021, Policybazaar.com, the online portal operated by Policybazaar Insurance Broking Private Limited, released its new digital film centred on the message that good always triumphs. The film reinforced the traditional Dussehra theme of the […]
SCARECROW HONOURED THE POWER OF MILK AND STRENGTHENED ANIK’S BRAND CONNECT
Anik Dairy had approached us to create a memorable campaign for World Milk Day. To break the monotony of conventional communication around milk, we conceptualised a compelling narrative around an unexpected hero. The one who […]
SCARECROW AND RELIANCE JEWELS PAY TRIBUTE TO BENGAL WITH THE SWARN BANGA COLLECTION
Swarn Banga, a campaign by Scarecrow, carried forward Reliance Jewels’ legacy of creating jewellery that mirrors India’s history and captures the essence of Bengal’s culture and artistic heritage. For the Bengal-inspired collection, our team focused […]
SCARECROW AND SWARAJ TRACTORS HELP FARMERS MEET THEIR TARGETS BY LAUNCHING THE SWARAJ TARGET
On 2nd June 2023, Swaraj Tractors launched its new Compact Light Weight tractor range called Swaraj Target in Mumbai. The new range was designed to set a benchmark in the Compact Light Weight tractor category […]
SCARECROW CAPTURES VARROC’S DISTINCTIVENESS IN ITS NEW TAGLINE
In 2019, we created the tagline PERFORM@CHANGE for Varroc Engineering. It represented everything that helped the company grow, being customer-focused, dependable, quick to respond to OEM needs, and always delivering on time and at the […]
SCARECROW LEADS CREATIVE DEVELOPMENT FOR KHIMJI’S BRAND TRANSFORMATION TO ARNIKA
Khimji Dayabhai Co., one of India’s oldest jewellery houses, partnered with us to create a new brand identity, Arnika. Founded in 1914, the company began as the royal jeweller to Maharani Takatkumari of Mayurbhanj and […]
SCARECROW EXECUTED AM/NS INDIA’S FIRST-EVER FILM FOR THE KALASH PREMIUM COLOURED COATED STEEL RANGE
AM/NS India, a joint venture between Arcelor Mittal and Nippon Steel, launched its first consumer product, Kalash premium coloured coated steel. Kalash was the first of its kind in the industry. It included many technical […]
SCARECROW COMPOSED AND LAUNCHED ‘PEACE ANTHEM’ FOR COLORS AND EQUAL RIGHTS MUSIC PROJECT
Colors and Equal Rights Music Project spread a message of goodwill and harmony with the launch of Kabootar – A Peace Anthem on India’s 67th Republic Day in 2016. It reached out to over 13 […]
FROM SUNRISE TO SOARING EAGLES, SCARECROW CAPTURES THE MAGIC OF HUES OF SKY FOR BRAMHACORP
BramhaCorp, one of Pune’s leading real estate brands, is known for creating lifestyle landmarks. Be it residential or commercial development, the brand has something distinct to offer its patrons. One of its most iconic projects […]
SCARECROW HELPS ODISHA ESTABLISH ITSELF EASTERN INDIA’S TEXTILE POWERHOUSE AT ODISHA TEX 2025
In a historic moment for India’s textile industry, Hon’ble Chief Minister Shri Mohan Charan Majhi inaugurated Odisha TEX 2025, Eastern India’s largest textile and apparel summit declaring, “Odisha is poised to become the textile hub […]
SCARECROW DEPICTS RAJNIGANDHA’S PRODUCTION PROCESS THROUGH VISUAL STORYTELLING
Rajnigandha, a brand from the Dharampal Satyapal Group (DS Group), released a new television commercial that showcased the process of making its signature mouth freshener. Titled ‘Yun hi nahin main Rajnigandha ban jaata hun’, the […]
SCARECROW REVIVES MOM WITH A HEARTFELT MOTHER’S DAY MESSAGE
MOM (Method Of Madness) was a sustained initiative started in 2012 by Scarecrow M&C Saatchi to give back to the industry and inspire young minds. It was an ongoing attempt to bridge the gap between […]
SCARECROW CRACKS ‘RADIO CITY KE PATAKHE’
In line with the Supreme Court’s ban on firecrackers due to their environmental harm, Radio City, long considered a cultural heartbeat of city festivities, offered an innovative alternative. Their national on-air campaign allowed cracker-lovers to […]
WHEN SCARECROW’S EYE DONATION FILM OPENED THE EYES OF THE WORLD
When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he […]
SCARECROW POWERS BRAMHACORP’S SUN VALLEY CAMPAIGN, FEATURING KAREENA KAPOOR KHAN
BramhaCorp, one of Pune’s most trusted and pioneering real estate developers, launched one of its premium residential projects, Sun Valley, nestled in the fast-growing suburb of Bavdhan, Pune. Designed to harmonise modern living with mindful […]